Music videos and the act of its production have evolved rapidly from just serving to promote the artiste and his songs and metamorphosed into a full blown industry. Music videos depict a people’s culture and way of life. They can now be arguably referred to as a phenomenon, with an out of the ordinary following which transcends age, religion, class and creed.
The 2009 edition of the Nigeria Music Video Awards may have come and gone, but it does not seem like resonating will fade any time soon, as callivision network, organizers of the event and mnet have concluded plans to broadcast a complete package of the show which is still being talked of as one of the most successful awards in that year.
The objective of the NMVA which was instituted on 2nd December 2007 has remained to stage a world class event with the capability of establishing benchmark that will stamp out mediocrity, enthrone excellence and inspire practitioners to take the Music Video production business more seriously. This is against the background that Music Videos markets, exposes and celebrates, a people’s cultural-heritage, way of life, and so much more.
In the coming days viewers all over Africa can expect to behold the NMVA 2009 in full colors with rare behind the stage footages and green carpet shots. NMVA guns to become the most credible, most attractive and most respected out of Africa. Plans are at advanced stage to put out a 24 hours dedicated channel in furtherance of the music video revolution in Nigeria. Already plans are in top gear to ensure another very successful outing at the 2010 edition of the NMVA which promises to be another show stopper.
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