Friday, March 19, 2010

MO’HITS JOINS SOFORTE

The tsunami like revolution in the music industry is currently sweeping across the entire music industry and practioners are raising their hands to be counted. The recent news is that Mo’Hits Records has pitch its tent with Soforte- Nigeria’s first Automated Distribution company for the release of their next albums. Even though the details are still very sketchy, a reliable source revealed to Rhythm & Sounds few days back that the contract has been signed but it may not involve all the acts on the label for now. However, Soforte will distribute the last year edition of Koko Concert held in London. There will be a premiere in the cinemas before the DVD hits the shelves. Soforte started distribution business in Nigeria with Lara George’s sophomore album and 9ice’s third offering- Tradition. The company is the first automated entertainment distribution company registered under the laws of the Federal Republic of Nigeria. So far, they have created the largest distribution network comprising of both locations and supply chain distribution with outlets in over 60 key locations nationwide and well over 800 Wholesalers and Retailers spread across several business districts all across the country.

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