9ice Sells Two Million Copies

Contrary to public speculations that 9ice’s new album is not generating sales, the company that handles the marketing and distribution of the album- Soforte Entertainment Distribution has come out to dismiss such claims. According to the CEO of the company- Mr Gbenga George who chatted with Rhythm & Sounds on Tuesday January 27th, the album has been doing tremendously well. “I laughed when I heard that 9ice’s album is not selling. I wondered for long what their yard stick was. We keep moving units since we released the album on December 7th. As I speak with you right now, we have thousands of orders we are yet to supply. So far, we have sold up to two million copies of the album”, Gbenga said.
Gbenga later buttressed his points with how the company works. “It’s very difficult to cheat an artiste on Soforte because everything is computerized. Our artistes have the opportunity to go online and check the figures of their sales. Soforte has created a scientific entertainment distribution template towards giving a structure to the music industry in Nigeria . Some of the objectives of the company are to reduce the scourge of piracy to the barest minimum, maximize unit sale of entertainment products, making royalty a norm in the industry, to ease customer purchase process through the use of technology and to reduce the current chain in the distribution network, thereby increasing returns on investment to stakeholders”, he disclosed.
Soforte is the first automated entertainment distribution company registered under the laws of the Federal Republic of Nigeria. So far, they have created the largest distribution network comprising of both locations and supply chain distribution with outlets in over 60 key locations nationwide and well over 800 Wholesalers and Retailers spread across several business districts all across the country.
The company was the first to introduce the provision of holograms for CDs. This security code helps to further protect the product from piracy and also helps to distinguish between the original and pirated work, thereby making for easy prosecution of offenders.
Finally, they have also pioneered the use of barcodes for music works in Nigeria . This barcode is recognized in any store or mall worldwide and more importantly by Nielson Soundscan, the largest marketing and media information company in the world. The barcode is product specific and it is used to trace sales anywhere in the world through a barcode scanner.