SOFORTE is the first automated entertainment distribution company registered under the laws of the Federal Republic of Nigeria. So far, they have created the largest distribution network comprising of both locations and supply chain distribution with outlets in over 60 key locations nationwide and well over 800 Wholesalers and Retailers spread across several business districts all across the country.
Soforte has created a scientific entertainment distribution template towards giving a structure to the music industry in Nigeria. Some of the objectives of the company are to reduce the scourge of piracy to the barest minimum, maximize unit sale of entertainment products, making royalty a norm in the industry, to ease customer purchase process through the use of technology and to reduce the current chain in the distribution network, thereby increasing returns on investment to stakeholders.
The company’s goal is to create an enabling environment within which the Nigerian entertainment industry can thrive by providing an effective distribution network throughout the country and beyond for the works produced by the practitioners of these industries and with a mission to be the leading provider of business support for the entertainment industry first in Nigeria and for Africa.
They have formed several strategic alliances with key organisations in Nigeria, amongst which are TNT/IAS Courier Company (TNT) and Maevva Solutions. TNT handles the entire back-end logistics service for Soforte; ensuring products are delivered to all distribution outlets nationwide.
SOFORTE operates an automated business process. This solution, which was built and tailor-made to suit their needs, was built and deployed by Maevva Solutions, a reputable IT consulting firm. They have 9 major hubs nationwide which are integrated real-time online and connected to Soforte’s head office in Lagos ensuring that their business processes are monitored real-time, online. Upon this backbone, reports on sales of products are generated and uploaded to their website, access is given to artistes and labels signed on to Soforte to view report on sales on regular basis. They have done this to show the transparency the industry lacks, and not only is Soforte the first in Nigeria to run a system like this, they also lead the world in deploying the most transparent distribution business process.
Another first in the music and movie industry from the stable of SoForte is the provision of holograms for CDs. This security code helps to further protect the product from piracy and also helps to distinguish between the original and pirated work, thereby making for easy prosecution of offeders.
Finally, they have also pioneered the use of barcodes for music works in Nigeria. This barcode is recognised in any store or mall worldwide and more importantly by Nielson Soundscan, the largest marketing and media information company in the world. The barcode is product specific and it’s used to trace sales anywhere in the world through a barcode scanner. Nigeria’s music industry is growing so fast that our products are beginning to sell in millions of copies outside the shores of this country and it is very important, for the sake of the IP owners and stakeholders and investors to be able to capture sales no matter where it is effected in the world.
Soforte Entertainment Distribution presently works with the following licensed Artists; Lara George, 9ice ans Sammie Okposo. They are also in talks with Storm Records and Chocolate City.
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