Sunday, November 22, 2009

ALBUM REVIEW, ARTISTE- JAYWON, TITLE- MEET JAYWONECORD LABEL- KENNIS MUSIC

As the saying goes, you have your whole life to make your first album because for many, it is a complete work of art, The Kennis Music act; Jaywon has finally released his debut album. His album is the 65th CD to be released on the Kennis Music label.
The 16 tracker album including two skits featured acts like African China, T.Code, Slizzy E, Terry G, Master Craft, Bubie Pulse, Timaya, Sheyman and Kenny Saint Brown with the production imprints of the likes of K-Solo, Terry G, Sheyman, Sage Quality, J-Sleek, Sucksy and Sunny ‘Master Kraft’ Nweke who produced most of the songs on the album.
Should we say one of the leading record labels has delivered another king of pop music in Nigeria after 2Face Idibia? It’s definitely not at the moment. With the level of investment in the young act since he got signed on to the label, one would be easily convinced that Kennis Music is poised to take the act international but Jaywon would definitely need to work with their rate-of-knots. The new album clearly reveals that the young act is still mastering his act and trying to find an identity by delivering most of his vocals in Yoruba language.
From his well promoted lead single; Filebe to his guest verses and recent leaks, it’s hard to avoid him, even with the new flock of talented young wordsmiths in the game. That being said, Jaywon’s debut album has been highly anticipated due to the hype by his record label. Kicking in the door with Meet Jaywon, he hopes to be everybody’s delight but it’s still to be determined if the new album is worthy of the hype generated by the label thus far.
Lyrically, he’s a blend of clever wit and skill while never losing his flow, an important trait that is displayed from the onset. With Pop culture references, humor and wordplay, Jukon and Bebe Nlo serve to set the plate for more substantive material like Dream where he speaks on his experiences and aspirations with additional vocals by Keke Ogungbe.
Guests are featured prominently on the album. Timaya shares the mic over K-Solo’s smooth instrumentation on Kowan Goloto and African China and T. Code add an unexpected flavor to Oya. Nothing short of brilliant is the assistance of Terry G, Sheyman and Kenny Saint Brown on a few hooks. King Shaka lends a Pop-friendly hand to the lead intro; Meet Jaywon. Other songs on the album are I’m Loyal, Mama, Praise, Afurumgi Nanya, Home Coming, Tinko Anel and Home Calling. It is however interesting to know that the album was well produced and mastered.
The album might not actually flow from start to finish with two or three tracks not striking the right cords, but with the concrete musical formation, his dulcet tone and tales of love, belonging and happiness, it is easy to understand that he will go far.
The full album comes at an interesting point when you find it very difficult to lay your hand on a CD of a solo artiste on Kennis Music. The lead off single, Filebe, secured crazy radio spins and the video remains in constant rotation on different TV stations till date not to mention his ego boosting award for Best New Video at the just concluded NMVA which actually gave him the much needed popularity.
Even if there are a handful of tracks that should’ve been shaved off, there’s nothing outright bad on Meet Jaywon album and a lot that is good. It probably might not be a standout in the overall catalogue of music albums but it is indeed a solid one nonetheless because his versatility is intact. It is literally a perfect example of a teenager becoming a man.

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