9ICE JOINS SOFORTE

Award winning act and one of Nigeria’s best, Abolore Akande, a.k.a 9ice is definitely leaving no stone unturned towards the successful release of his 14 tracker sophomore album. In line with this vision, Soforte, Nigeria’s first automated distribution company, owned by Gbenga and Lara George will distribute his new album throughout the length and breadth of country.
For those who have not caught the bug, Soforte is the credible alternative to the marketing system operational in Alaba Internatinal Market. This time around, artistes will not get to be paid off with few millions of naira for an album that has taken them like two years or more to come up with. They will now earn royalties based on the volume of sales of their CDs.
In other developed countries of the world, artistes make most of their monies through album sales, which is why they are not at the mercy of event organizers or corporate bodies who they so desperately crave to perform at their concerts. What they earn from their album sales is expected to be enough to make them comfortable. This should further encourage the artistes to choose the shows they would perform at and at the appropriate price. Let’s assume that a Nigerian artiste sells a Million copies of his CDs, this would translate into multiples of millions of Naira with this new arrangement, let alone selling up to 5 Million copies.
9ice’s 14-tracker album that would be effectively distributed through the soforte network includes tracks like; Show Some Love featuring Nneka, Pete-Pete featuring Asa, Respect is Resiprocal, Bluetooth, Liquor, Gbamu-Gbamu, Charging Charger and others. The album has the production imprints of the likes of Terry G, ID Cabasa, Dr. Frabz and Cheephd. It is due out on November 29th -
The title of the new album is Tradition in Transition. The image on the front cover of the album jacket speaks volumes about the title of the album. 9ice wore a suit while facing a mirror and the image that reflected showed him in traditional attire. What an artistic way of expressing the album title; ‘Tradition in Transition?’
Ahead of the album release, Seun Apara learnt exclusively that the artiste is planning a release concert that will herald the release of the album in a very unique way. The concept will be actualized in a manner that has never been done before.